TAG Heuer

TAG Heuer timepieces are designed for those who love challenges. The brand’s influence is enhanced by its unique communication based on three pillars: sport, lifestyle and heritage, embodying its legacy and DNA. Its partnerships and ambassadors illustrate its open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula One team, the Formula 1 Monaco Grand Prix, the Formula E championship, the most significant football leagues in Europe, the Americas and Asia, Manchester United, and actors Ryan Gosling and Patrick Dempsey. #DontCrackUnderPressure is much more than just a claim – it’s a state of mind.