“I want to be part of what happens,” Mademoiselle Chanel would enjoy saying. This aspiration coupled with a visionary mind has made CHANEL a unique brand.
Designer, visionary, artist, Gabrielle ‘Coco’ Chanel reinvented fashion by transcending its conventions, creating an uncomplicated luxury that changed women’s lives forever. She followed no rules, epitomizing the very modern values of freedom, passion and feminine elegance. Since 1983 Karl Lagerfeld has perpetuated the values so dear to Mademoiselle: femininity, freedom, audacity and modernity. From the little black dress to the tweed suit, the quilted handbag to the two-tone shoe and camellia brooch, the perfect red lipstick and the world’s best-selling fragrance N°5, the list of CHANEL’s innovations is unparalleled.