A Parisian Fashion Maison with a Couture soul. Alaïa celebrates the power of femininity and the timelessness of beauty since its creation in 1964.

Alaïa

Always standing beyond fashion and searching for perfection. Founder Azzedine Alaïa, a genius of the hand, and a master of cut, changed the look of Fashion in the 80s, through his sculptural silhouettes. Today, Creative Director Pieter Mulier, perpetuates his quest for perfection and modernity, sharing the same passion for arts and uncompromising technique. Shape driven creations and iconic knits are sculpted on the body, sublimating the free beauty of femininity. His work revives Alaïa’s groundbreaking legacy: the materials and the cut, the purity of the line and the construction. A celebration of ease, and elegance.